GMA/FCPM and its member companies respect the privacy concerns of consumers and implement policies that address those concerns. As a member, we join GMA/FCPM in its support of the following key principles:
- Consumers have the right to be informed when personally identifiable information is collected and exercise choice over the use of their information.
- Companies should establish privacy policies that address the collection, use and disclosure of personally identifiable information, implement internal procedures to comply with the policies and maintain the ability to measure and enforce compliance.
- Policies and practices governing personally identifiable information should be tailored to the nature of the personal data being collected, with the most sensitive personal information being afforded the highest level of protection.
- A business environment that promotes interactive commerce and the ability to gather information economically while respecting consumers' concerns about privacy will generate the greatest benefit for consumers and allow our industry to compete and flourish.
As a general policy, we have designed our websites and interactions with customers to minimize the amount of personal information collected and request only the information that is required to ensure that visitors and customers can effectively participate in our activities and events. No personal information is collected from visitors to our websites unless you provide it to us voluntarily and knowingly.
At some HEINZ websites, you can order products, gift items, enter contests, subscribe to services or otherwise respond to certain offers and opportunities. In order to accomplish this, it may be necessary for you to voluntarily provide some of the following types of personally identifiable information: name, address, e-mail address, telephone number, fax number, credit card information and information about your interest in and use of various products, programs and services.
At certain HEINZ websites, you can request that items, products or information be sent directly to other recipients. It may be necessary for you to provide their name, address, e-mail address and telephone number. You may not provide this information to us unless you have the recipients' consent to do so. By providing this information to us, you represent that you have obtained their consent to do so.
If you order products or gift items, you will be requested to provide credit card information. All personal information received in connection with such orders will be handled in the manner specified in our Security Statement
We also may collect certain non-personally identifiable information when you visit one of our websites, as part of the standard operation of our server, by using Cookie Technology. This technology does not personally identify you or extract any information from your computer. Rather, Cookie Technology is used to provide an enhanced online experience, to measure and monitor the use of our website and to improve its design and content. The information this technology collects may include: the name of your Internet service provider, the date and time you accessed the website, the Internet address of the website from which you enter our website and where you go after you leave our website. Data that would personally identify you is known only when voluntarily submitted.
How We Use Information
If you voluntarily provide us with any requested personal information, we generally use that personal information for internal purposes only, such as to fulfill your request for our products, items and to provide the services you have requested. In addition, we may use your personal information to communicate directly with you, such as to respond to your inquiries, to inform you when you have won one of our contests, to fulfill a request for an online newsletter or other online subscription service, or, if you have indicated an interest in receiving information from us, to offer you additional information about our other products, programs, services, promotions or offers that we believe may be of interest to you. These communications will include information on how to opt out from receiving further information or services.
Certain of your information may on occasion be combined with our other records to enhance our ability to market those products or services we believe may be of interest to you. We never sell, rent or otherwise share any personal information we obtain with third parties, unless we have notified you at an e-mail address you provided that we intend to do so and we give you the opportunity to decline to have your personal information shared with the third parties. Sometimes we use agents or contractors for processing or fulfillment. Such agents or contractors are required to use your personal information only for purposes of carrying out the services they are performing for HEINZ and are bound to safeguard the information transferred to them with measures comparable to the measures we use.
We may have to disclose personally identifiable information in response to legal requirements under applicable legislation, for example court orders, subpoenas or specific requests from law enforcement agencies.
Only employees, agents and contractors who need your personal information for the purposes set out above will have access to it.
We retain the personal information you provide to us only for as long as it is needed for the purposes set out above. We have put in place appropriate physical, electronic and administrative safeguards to help prevent the unauthorized access, use or disclosure of the personal information we collect. Although we take appropriate measures to safeguard against unauthorized use and disclosure of personal information, we cannot assure you that personally identifiable information that we collect will never be used or disclosed in a manner that is inconsistent with this policy.
Our websites may contain links with other websites whose information and privacy practices are different from ours. Sometimes these websites might conduct contests or promotions that are promoted on our websites. You should consult their privacy policies since these websites are not governed by our policy and may adopt different procedures for handling information.
We believe that parents have the ultimate responsibility to supervise their children's online activities to ensure that children have a safe and rewarding experience. We urge parents to discuss the online release of personal information with their children and we urge children to check with their parents before entering information on any website.
Some portions of our websites are directed in whole or in part to children under 13. When a child under 13 enters a contest or sweepstakes, asks to receive an e-mail newsletter, or requests to participate in other activities or receive other services, it may be necessary for us to ask the child to supply personally identifiable information, such as his or her name, address, e-mail address, telephone number, hobbies and information about his or her interest in, and use of, various products, programs and services. We do not request that the child disclose more information than is reasonably necessary to participate in the activity of interest to the child.
In addition, we also may collect certain non-personally identifiable information when a child visits one of our websites, as part of the standard operation of our server, by using Cookie Technology. This technology does not personally identify a child or extract any information from his or her computer. Rather, Cookie Technology is used to provide an enhanced online experience, to measure and monitor the use of our website and to improve its design and content. The information this technology collects may include: the name of the child's Internet service provider, the date and time the child accessed the website, the Internet address of the website from which the child entered our website and where the child went after leaving our website. Data that would personally identify your child is known only when voluntarily submitted.
Whenever we request personally identifiable information from a child, we will also ask for a parent's e-mail address so that we can notify the parent that we have received personal information from the child. We then give the parent the option to consent to or withdraw the entry or request and remove the child's information from the database. If the parent permits the entry or participation, we will not use the personal information for any purpose other than completion of the promotion or participation in the activity and we will contact the parent if the child wins and we need any additional personal information for prize delivery. We do not share a child's information with third parties (other than agents or contractors necessary for fulfillment services) unless we have explicitly said so in the notice to the parent, and described with whom and for what purpose we would share such information. We will delete the child's information and the parent's information from our database within a reasonable time after the conclusion of these promotions, unless the parent has given us permission to retain the information in our records.
We might permit a child to send us an e-mail. We will respond to such e-mails, but we do not store the names, addresses or e-mails themselves in our databases, nor do we share them with third parties (other than for fulfillment services).
Upon proper identification, any parent can review any personal information we have collected from his or her children, if we are still maintaining the information in our database, by following the procedures outlined in the Access to Information section below.
HEINZ does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under the age of majority in the place where you live, you may use this website to purchase HEINZ products only with the involvement of a parent or guardian.
Access to Information
Please contact us using the Contact Information below if you have comments or concerns regarding our policies or practices. In addition, you may contact us at that address or e-mail address if you want to do any of the following:
- access the personally identifiable information this HEINZ website has collected about you or your child,
- correct factual errors in such information or otherwise update it,
- request to have this information deleted, or
- request that we no longer use or disclose such information.
Please be sure to include your e-mail address or mailing address, and a telephone number, where we can reach you. We will take reasonable steps to verify your identity before granting you access to the personal information that we collect and maintain about you or your child.
When you request certain HEINZ products or services from us, we will request information from you on a registration or order form. Here you must provide contact information (such as name and shipping address) and financial information (such as credit card number and expiration date). This information is used for billing purposes and to fill your order. If we have trouble processing your order, we may use your contact information to get in touch with you.
When our order form asks you to enter sensitive information, such as a credit card number, that information is encrypted using a Secure Sockets Layer ("SSL") encryption software. The Netscape® Navigator and the Microsoft® Internet Explorer browsers have built-in security features to prevent you from unwittingly submitting personal information over non-secure channels. While on a secure web page, such as our order form, the lock icon at the bottom of your browser, such as Netscape®Navigator or Microsoft® Internet Explorer, becomes locked, as opposed to un-locked or open when you are just exploring the Internet. The URL, or Internet address, in the "Address" or "Location" window near the top of your screen also displays "https://" at the beginning, instead of "http://".
Our e-commerce servers also use digital certificates issued by VeriSign®, a leading certificate authority, so you can verify and be confident that you are visiting a HEINZ website and not an imposter. If you try submitting information to a website without a digital certificate, your browser such as Netscape® Navigator or Microsoft® Internet Explorer will by default show a warning.
While we use encryption software and digital certificates to protect your sensitive information online, we also take appropriate measures to protect your information off-line. All of your information, not just the sensitive information mentioned above, is restricted to our offices and agents. Only individuals who need the information to perform a specific job (for example, billing clerks or customer service representatives) are granted access to your personally identifiable information. Our employees and agents are periodically notified and/or reminded about the importance we place on privacy and what they can do to ensure that your information is protected. Finally, the servers where we store personally identifiable information are kept in a secure locked environment.
Confirmation of an Online Transaction
HEINZ provides you with the opportunity to:
- confirm the goods or services you intend to purchase at the disclosed price;
- see all associated costs imposed and collected;
- see the means of payment you chose;
- identify and correct or modify the order before final submission; and
- make an affirmative decision to complete the online purchase prior to consummation of the transaction.
Retention of Information
If you do not consummate a transaction, HEINZ will not retain any personally identifiable, transactional or financial information provided by you during the transaction.
Confirmation of the Sale
HEINZ will provide you with a confirmation of sale transaction either at the time of the transaction or thereafter via e-mail. This e-mail confirmation will include contact information to allow you to obtain the status of your order until it is fulfilled and will be formatted so you can print it.
If you are not satisfied with a purchase from a HEINZ website, and we fail to resolve your dispute to your satisfaction, we offer a money-back guarantee.
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